In 2008, lifelong friends Jeremy, Julien, and Vincent decided it was high time that they started an outdoor apparel company together with a focus on eco-friendly designs, high-quality materials, and unique styles that would stand out in a crowd. The result was Picture Organic. While other companies make sustainability a part of their mission statement as an afterthought, at Picture, they have made a full commitment environmentalism by using entirely organic, recycled, and/or reused materials; by using polybags instead of plastic ones; and by shipping their products by boat and by train, instead by plane, to reduce their carbon footprint.

But Picture’s 'Ride for the Future' motto and environmental stance is only half of the story. The other half is their unique, eye-catching designs that perform as well as any outerwear on the market. Whether you need a new ski jacket, board shorts, snowboard bib pants, or a tech-tee that will make you wonder how recycled plastic bottles can feel so comfortable, Picture has something that’ll make you look good and feel good about wearing it.